Insightful articles, opinion and commentary about mobile and web.

Thanks to digital media, we’re doing more multi-tasking than ever - and it’s having a profound effect on marketing, as Simon van Wyk writes.

Does it feel like you’re cramming more and more into every day, so much so that you end up doing several things at the same time? Well, that’s not surprising, because that’s exactly what’s happening.

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Nielsen has released a new report into Social Network’s New Global Footprint.

The report highlights the following:

• Two-thirds of the world’s internet population visit social networking or blogging sites
• In Australia this accounts for 10.9% of all time spent on the internet
• Time spent on social network and blogging sites growing at more than 3x the rate of overall internet growth
• Social network and blogging sites are the fourth most popular activity on the internet, and more popular than Email
• Facebook has become the world’s most popular social network with a global 108M unique audience (although Twitter is fastest growing)
• MySpace remains most poular for music related content and conversations
• Whilst social networks started out with a younger audience, they are becoming more mainstream
• There’s increasing demand to access social networks via mobile devices

John Burbank, CEO of Nielsen Online comments: “Social networking has become a fundamental part of the global online experience…..While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing.”

Download the full report here.