Supply, demand and cobblers
“The Chaos Scenario” had its genesis in a presentation Bob made to colleagues at an Ad Age editorial conference. Fuelled, he says, by a night of heavy drinking at the conference, he had an epiphany while preparing his presentation.
After years of observing the rise of the digital media and the reaction to it by traditional media and advertising, he realised that “If these trends continue, it’s not just a disruption, but the doom of the industry.
Simon van Wyk talks to Australian online advertising expert David Holmes, managing director of APAC Digital, about the present and the future of ad networks and exchanges. David says that despite the increasing use of technology to achieve targeting goals, “Using salespeople adds value to the process of selling online advertising.” He talks to Simon about the difference between difference kinds of ad networks and defines common but confusing acronyms. Listen to the podcast below.