Despite all the developments in open source technology and delivery, it’s a big step for a business to leave the familiarity of enterprise solutions and embrace the brave new world of open source.
It’s worth doing your homework so you understand what you’re getting yourself into. Not surprisingly, as an IT-driven movement, there are a lot of places on the web devoted to all things open source. Below are some interesting links if you want to know more.
By Simon van Wyk
In How Brands Grow, Byron Sharp writes that “The marketing world is extraordinarily complex, but textbooks fail us when they suggest that this complexity can never be mastered.”
He argues, however, that it’s possible to “come up with some simple rules for ‘branded competition for sales’ (i.e. competition to build a sales base with considerable lasting capability).” Here are his rules, based on empirical evidence:
By Simon van Wyk
I highly recommend all marketers to read Byron Sharp’s book How Brands Grow check out my podcast with Byron here. His research-based approach to marketing principles is refreshing and challenges a lot of our existing thinking on marketing.
To whet your appetite, here is a selection of the most salient quotes from the book:
Thanks to digital media, we’re doing more multi-tasking than ever - and it’s having a profound effect on marketing, as Simon van Wyk writes.
Does it feel like you’re cramming more and more into every day, so much so that you end up doing several things at the same time? Well, that’s not surprising, because that’s exactly what’s happening.