Social Media Archive

Victoria Kerr
Nike on Instagram
According to eMarketer, digital advertising growth across Asia-Pacific is set to rise by 17.9% this year to reach $41.07 billion. Across the globe, it’s predicted to account for more than 25% of all media ad spending for the very...
Victoria Kerr
Digital transformation. Reinvention and redesign. Businesses across all industries are embracing digital technologies to re-engineer their operations from the ground up. In marketing, of course, analytics, digital and mobile are transforming the entire customer experience.  According to a CMO Insights...
Simon van Wyk
With the global spectacle of the FIFA World Cup upon us, it’s interesting to see how the advertising budgets are being carved up. For whichever team ends up hoisting the Jules Rimet Trophy aloft on 13 July this year,...
Simon van Wyk
It’s that time of year when the Mary Meeker Internet Trends Report circus comes to town. Ever eagerly anticipated, for the tech industry, it’s a bit like the Melbourne Cup. While we don’t throw champagne lunches and dress up...
Simon van Wyk
Facebook Q1 results
According to eMarketer, global digital ad spending rose 14.6% to $119.8 billion in 2013, and is estimated to grow another 14.8% this year to $137.5 billion. Mobile advertising grew 105% last year to about $18 billion and this year...