Insightful articles, opinion and commentary about mobile and web.

By Simon van Wyk

They’re unpredictable, opinionated, and, particularly in Australia, they’re doing it part-time. So why should companies care about engaging with bloggers?

Jason Preston, a US-based social media strategist, writes that more companies these days are turning from blogs to focus on social networking sites. “If you can generate good word of mouth and drive sales from efforts in sites like Facebook, LinkedIn, or MySpace, why bother to court the hard-to-reach and often hard-to-impress blogerati?

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Thanks to digital media, we’re doing more multi-tasking than ever - and it’s having a profound effect on marketing, as Simon van Wyk writes.

Does it feel like you’re cramming more and more into every day, so much so that you end up doing several things at the same time? Well, that’s not surprising, because that’s exactly what’s happening.

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