August 2, 2006
Coke seeking user generated content
Coca-Cola has moved into the user generated content arena with their new site that invites users to the "Coke Side of Life". The global site (though not in Australia yet) entices users to take a series of monthly challenges and create videos on a particular theme, view others and vote on them. The first challenge on the site, "The Essence of You," asks "If you could bottle the essence of you and share it with the world, what story would you tell?"
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