June 12, 2008
Simon van Wyk talks to Andrew Reid, Founder of Victrix Media - an innovative data analysis, research and reporting company. Their conversation focuses on marketing engagement and the challenges of measuring it.
Listen to the podcast on measuring engagement in marketing.
Posted By Victoria Kerr @ 11:33 AM Permalink / Comments (0) / Trackbacks (0)
Technorati Tags: marketing | engagement | measurement |
May 26, 2008
Simon van Wyk from HotHouse and Chris Pattas, GM Business Division at MYOB discuss the trend of brands building communities and developing content as a means to engage consumers.
Download the podcast.
Posted By Victoria Kerr @ 11:03 AM Permalink / Comments (0) / Trackbacks (0)
Technorati Tags: HotHouse+Podcast | content+strategy |
April 22, 2008
Simon van Wyk and Kathryn Ossipoff from Mission Australia discuss how nonprofits can enhance their marketing activity by embracing social media to engage consumers around their brands and causes.
Download the social media for non profits podcast.
Posted By Victoria Kerr @ 3:33 PM Permalink / Comments (0) / Trackbacks (0)
Technorati Tags: social+media, | nonprofits |
March 26, 2008
Simon van Wyk and Scott Johnson, CMO of mobile marketing company m.Net Corporation discuss mobile marketing in Australia and what marketers need to be thinking about this year.
Listen to the mobile marketing podcast here.
Posted By Victoria Kerr @ 10:30 AM Permalink / Comments (0) / Trackbacks (0)
February 11, 2008
Web design is more than just creating a good looking site. Websites need to fulfil strategic objectives at the same time as meet the needs of users. In this HotHouse podcast, Simon van Wyk and Piero Colli, User Experience Manager at HotHouse, discuss how user experience design is used to map the core value proposition of the business to meeting customer needs.
Listen to the user experience podcast.
Posted By Victoria Kerr @ 12:18 PM Permalink / Comments (0) / Trackbacks (0)
Technorati Tags: user+experience |
December 12, 2007
Simon van Wyk discusses the opportunities for online innovation in banking and financial services with Nick Dalla Riva, who's the Head of e-Business Marketing, Direct & Alliances at the National Australia Bank.
Download the podcast
Posted By Victoria Kerr @ 11:01 AM Permalink / Comments (0) / Trackbacks (0)
Technorati Tags: financial+services |
November 19, 2007
Simon van Wyk recently chatted with podcasting queen Susan Bratton who's the co-founder and CEO of the highly successful Personal Life Media, Inc. a podcast publishing company producing 15 weekly audio shows and companion blogs on personal growth, relationships, longevity and spirituality for people on the leading edge of culture. Their discussion covers social media and using podcasts in marketing.
Download the podcast.
Posted By Victoria Kerr @ 1:46 PM Permalink / Comments (0) / Trackbacks (0)
Technorati Tags: social+media, | podcasting |
September 17, 2007
Online retail is still relatively untapped in Australia. Broadband speeds in this country certainly have a lot to do with it. But you simply can't argue with the efficiency of the online retail model. So when are Australia's major retailers going to embrace true online retailing? Simon van Wyk discusses what's happening in online retail with Paul Greenberg, Co-founder of DealsDirect.com.au.
Listen to the podcast: The online retail experience in Australia
Posted By Victoria Kerr @ 9:41 AM Permalink / Comments (0) / Trackbacks (0)
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September 3, 2007
Banks in Australia seem to be dragging their feet in implementing Web 2.0 technologies. Despite all the talk about building customer relationships, there's not a lot going on whether it's blogging or social networking, or personal financial management. Is it simply down to ROI and the banks not making the link between this sort of an investment and the all important product sale?
In this podcast, Simon van Wyk, founder of HotHouse, and Charis Palmer, editor of Online Banking Review discuss the issues and opportunities that Web 2.0 brings to the financial services industry.
Download this podcast
Posted By Victoria Kerr @ 4:22 PM Permalink / Comments (0) / Trackbacks (0)
Technorati Tags: financial+services | web+2.0 |
August 22, 2007
In February this year, Google parted with US$23 million in exchange for the AdScape ad network which specialises in in-game advertising. In April, Google bought Doubleclick for US$3.1 billion. Also in April, Yahoo bought RightMedia for $680 million. Then in May WPP Group acquired 24/7 Real Media for $649 million and later that month Microsoft purchased aQuantive for a massive $6 billion.
Simon van Wyk discusses the frenzy of global media acquisitions with Tony Surtees, CEO of iPrime which is part of the Prime Media Group. Journalist, Linda Smith, facilitates the conversation to find out just what's going on and what it all means.
This conversation also complements the HotHouse story "And geeks shall inherit the earth"
Listen to the Media Acquisition Frenzy podcast here.
Posted By Victoria Kerr @ 12:45 PM Permalink / Comments (0) / Trackbacks (0)
Technorati Tags: new+media+landscape |
July 23, 2007
This month's podcast features Simon in conversation with independent software architect, Phil Haynes, who highlights the key benefits for businesses operating in the Web 2.0 environment and the change in mindset required. Phil argues that the biggest challenge of Web 2.0 development is "to put your entire website in your users' hands."
You can listen to the full conversation by downloading the HotHouse podcast on Web 2.0 development.
Posted By Victoria Kerr @ 11:04 AM Permalink / Comments (0) / Trackbacks (0)
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June 21, 2007
Complementing our recent story on Search, Simon chatted with search engine marketing specialist, Nic Halley, who's been in the online industry since 1995 and was one of the originators of Search Engine Marketing in Australia. He currently manages Toyota's SEM activity.
Download the Search podcast here
Posted By Victoria Kerr @ 12:25 PM Permalink / Comments (0) / Trackbacks (0)
May 16, 2007
Simon recently hooked up with Advertising Age's Bob Garfield for a lively and entertaining conversation about Chaos 2.0 - his controversial thesis about the post-advertising age. This discussion serves as quite an appetiser for the forthcoming ADMA Forum in Sydney on 27th June at which Bob Garfield will give the keynote address.
The conversation is available as two podcast sessions:
Download Bob Garfield Chaos 2.0 conversation part 1
Download Bob Garfield Chaos 2.0 conversation part 2
Posted By Victoria Kerr @ 9:30 AM Permalink / Comments (0) / Trackbacks (0)
Technorati Tags:
April 19, 2007
Simon talks to marketing and technology writer and journalist, Brad Howarth, about the emergence of ipTV and what more channels, faster channel changing, picture-in-picture with on-screen guides, on-demand video gaming, and interaction with other Internet services like on-screen chat or email means for us in Australia.
Download the ipTV podcast here.
Posted By Victoria Kerr @ 3:51 PM Permalink / Comments (0) / Trackbacks (0)
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March 28, 2007
To complement this month's opinion piece on business blogging, we've produced a podcast of Simon in conversation with Douglas Nicol, Founder of Mongrel Marketing and Chairman of the Australian Direct Marketing Association (ADMA).
Download the business blogging podcast here.
Posted By @ 12:14 PM Permalink / Comments (0) / Trackbacks (0)
March 14, 2007
We recently recorded a conversation between Simon van Wyk, Michael Kiely and Mick Liubinskas of Tangler discussing the culture of participation.
Listen to the Culture of Participation podcast here
Posted By @ 11:11 AM Permalink / Comments (0) / Trackbacks (0)
Technorati Tags: participation, | web+2.0, | podcast |
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