

"No way," replied the consultants from one of the major firms which was carrying out a review of the health insurer's operations, "You'll be lucky to get 2%"
When we agreed together on an initial target of 5% of transactions online, we measured and refined, refined and measured, and in year one, exceeded the initial target by reaching 10.1%. This year we are at 17%.
In one year, our partnership with HCF saw online sales increase by 437%, saving millions in the cost of running traditional branches and gathering millions more in revenue through membership fees paid online.
Behind the website which members and potential members see there is an entire technology platform designed and developed by HotHouse to streamline and upgrade operations for HCF internally. Once again, this "back end" as it is known, was developed incrementally, and tested at every stage with the people who would be using it - HCF employees - so that it was easy and quick to use.
That's why we didn't just build a website for HCF - we built them an entire online solution.
