

Olympus leads the way in the fields of medical imaging and information as well as the consumer-focused, award-winning camera product range. Having collaborated with HotHouse, the company now delivers an online experience that's skillfully designed and includes helpful features and timesaving applications.
The site incorporates a world first printable Digital Camera Configurator that pulls out data from the Content Management System. It enables users to select and compare a range of Olympus digital cameras by Optical Zoom, Megapixel and Price. So whether users are looking for a perfectly affordable introduction to digital photography, a take anywhere point-and-shoot or something that gives them more creative control they will be able to find one that best meets their needs. Importantly, once they have made their decision or if they want further consultation with a retailer, they can print out the compared specs of the digital cameras selected and take it in-store to assist their purchase.
The medical site showcases over 1500 products from Endoscopy and Endo-Surgical instruments to innovative therapeutic devices. With such a vast range of product information it was critical that the CMS would be easy to use and could support multiple levels of product categorisation.