

HotHouse have successfully built Toyota's online presence over the past 4 years, with the site regularly ranking in the Top 3 auto sites in Australia. Beginning with strategy, the HotHouse team have provided a full service offering also developing, marketing, measuring and maintaining both the hardware and applications. Additionally, marketing services such as monthly email newsletters, customised direct marketing, and banner ad campaigns have improved targeted traffic to the website.
With a client searching for online innovation, HotHouse delivered the first automotive configurator in Australia (Price Your Car) and customised PDF brochure generation. Underpinning these new ideas is a firm belief in good usability practices and Toyota have recently undertaken a re-design project starting with a Forrester Website Review, in-depth market research and lab-based usability testing. The new look site will roll out between now and Feb 2005 that should see improvements to key success indicators such as test drive leads.
