HotHouse has been building web sites for some of Australia's largest brands since 1994. That's a long time in the digital economy. We're still here and thriving for one very good reason - we make the Internet work for business.

We blend exceptional technological and marketing skills with old-fashioned business principles and customer service to deliver uncommon results.

Podcasts

HHPodcast 19:00 minutes
ipTV

The emergence of ipTV reflects changing media consumption behaviour and complements people’s increasingly busy lives by allowing them to view programming as and when it suits them. And this programming means more channels, faster channel changing, picture-in-picture with on-screen guides, on-demand video gaming, and interaction with other Internet services like on-screen chat or email.

In essence, ipTV heralds the end of couch potato as we know them. They certainly won’t be getting off the couch – but the vegetative state will be replaced with a frenzy of interaction. No wonder everyone wants their ipTV.

In this conversation, Simon van Wyk talks to Brad Howarth, a well known marketing and technology writer and journalist who currently writes for BRW, The Sydney Morning Herald, The Age, and US-based publications like BusinessWeek and Red Herring.

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HHPodcast 14:42 minutes
Blogging

Blogging has become a mainstream form of media and a very powerful outlet for customers to influence others – positively or otherwise.

Marketers and advertisers are realising how influential blogs can be but there still seems to be so few corporate blogs out there. Just a handful of the Fortune 500 have blogs and in Australia, Telstra's "Now we're talking" blog (which is often dismissed as pure public relations) seems to be the only major Australian corporate blog out there. So why have Australian companies been so slow to embrace blogging?

In this conversation, Simon van Wyk talks to Douglas Nicol, Chairman of ADMA and founder of Mongrel Marketing, the company that embraces non-conventional marketing wisdom.

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HHPodcast 00: 58 seconds
HotHouse Podcast Series Introduction

HHPodcast 24: 31 minutes
Culture of Participation

Web 2.0 has not only changed what's on the Web, but how it works. Web 2.0 technologies have transformed the Internet from a publishing platform with simple repositories of information into a network of rich, active, inter-connected spaces.

Today's consumers spend their lives not consuming, but uploading, downloading, recording, sharing and airing their personal experiences - heavily influencing others along the way.

As the new creators, consumers are not responding to conventional marketing tactics like they used to. The hours spent online actively creating means less time being exposed to traditional media and its advertising.

Michael Kiely and Mick Liubinskas join Simon van Wyk to discuss the culture of participation.

Download HotHouse Podcast Series Introduction MP3
Download Culture of Participation MP3

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