Our Experience

Toyota

  • toyotarebuild1_gallery_main
  • toyotarebuild2_gallery_main
  • toyotarebuild3_gallery_main
  • toyotarebuild1_gallery_main
  • toyotarebuild2_gallery_main
  • toyotarebuild3_gallery_main

collapse

Toyota has been the top seller of cars in Australia since 2003 and has over 20% of the new car market which it supports with a network of over 290 dealers Australia wide.

HotHouse is Toyota Australia’s digital business partner and provides:

  • Digital strategy
  • Consumer focussed usability and testing
  • Consumer focussed content creation – copy, images, video & rich media
  • Web development – Flash, HTML5, Content Management System
  • Online marketing
  • Search marketing
  • Search optimisation
  • Marketing Optimisation - Measurement and analysis
  • Managed services
  • Technical implementation
  • Integration with Toyota system and data
  • Marketing technology

Tenure

The Toyota / HotHouse business partnership began in 1999, when HotHouse built a robust technical website platform for Toyota. Since this time HotHouse has worked continuously with Toyota to grow its digital leadership position in the automotive space.

Strategy

HotHouse Interactive work closely with the relevant business and marketing stakeholders at Toyota to develop, document, action, monitor and refine a digital strategy over the short, medium and long term.

Partnership

Toyota is an organisation focused on long term relationships with key suppliers. The HotHouse / Toyota relationship is a true business partnership with HotHouse and Toyota working hand in hand to develop and implement a digital strategy that meets the business and marketing objectives of Toyota and maintains their leadership position in the automotive digital space.

Technical

HotHouse is one of the few digital agencies with a strong technical heritage. We deal every day with the interface between IT and marketing divisions, solving on one side deep technical issues while communicating the business and marketing benefits of these solutions on the other.

Creativity and branding

HotHouse are the custodians of the Toyota brand online including 17 models of cars, special offers, fleet, finance, service, parts, accessories and corporate.

In the online space we lead creative solutions that are inline with the marketing strategy. We also work with other agencies to develop fully integrated campaign creative.

In 2010 we launched a site-wide redevelopment to further advance the online experience. The changes included large format interactive areas to visually highlight the vehicles, provide distinctive branding for each model and allow for customer engagement. A modular style of architecture allows for intelligent content display according to user behaviour.

As part of the 2010 site redevelopment, we embarked on a content strategy that involved a complete content re-haul for all 17 vehicle models. The result was an exponential increase of content on the site. The content strategy extends across all copy, graphics, photography, video production, and rich media production. Through this strategy, we have been able to enrich the user experience and meet the current search optimisation requirements.

Agency relationships

We work with Toyota’s above the line agencies including: Saatchi & Saatchi, Publicis Mojo, Dentsu and Oddfellows. We are used to the nature of these relationships. Our independent status and collaborative culture embraces working in this environment.

Maintenance and support

We have a cost effective maintenance and support structure. We support the Toyota site (and many other clients websites) 24x7. We maintain the hardware, operating and application for Toyota.

Our Work

http://www.toyota.com.au