Virgin Mobile Australia
HotHouse was responsible for UX, design, copywriting, content production, technical development and SEO.
The key drivers of the brief were:
- Branding – to move to a single Virgin Mobile brand across the business provides consistency, a single customer voice and reflecting a refreshed visual identity.
- Distribution – provide a single centralised website as a platform to effectively provide products and services to a wider audience.
- Customer experience – a superior website user experience, making users surprised that the website is simple and easy to use. It must also be robust, easy to maintain and accessible for search engines.
- Sales – the ability to cross sell and promote benefits.