Our Experience

When the NSW National Parks were looking to create a unique tourist attraction for visitors, they realised they had a giant one right on their doorstep. They turned to Hothouse to create a central hub for all their Whale related information and build a community around it. The site features not only a vast depository of whale related information, but user driven content which tracks whale movement and maps it in real-time.

Clever functionality combined with user participation, social media and Search Engine Optimisation have created awareness amongst visitors, drawing tourists both locally and abroad.

Key features included:

• Completed in 10 weeks to catch the June Migration Season
• Tweet feeds for Whale sightings
• Google Maps to show whale sightings
• Blogs, News, Gallery
• Rich information (including video, images and whale songs) about whales and whale conservation
• Information and maps for NSW national parks and whale-related events in NSW
• Search Engine Optimisation drawing a potential audience of 600,000 each month