"After adding up what all of our
departments were spending on
email communications, we
determined that SilverPOP's
solution provided us a quick
return on our investment as
well as giving us greater visibility
into the success of our email
campaigns."
"Because their software is so quick
and easy for our staff to use we have
seen a dramatic efficiency
improvement over our previous
solution."
- Karyn Mullins, Director, Internet
and Business Solutions,
Internet Security Systems
Clients
Current SilverPOP clients include, Hewlett Packard, Apple, Toyota, HCF, General Electric, Cisco Systems and many others
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RSSDirect
RSS or Really Simple Syndication is a simple to use technology and a fast and powerful way to get news and information out to your audience. RSS is essentially a publishing tool that streamlines communication between you and your readers. From your customers’ perspective it is:
- "Spamless" – no unsolicited RSS
- Anonymous – no personal information
- Convenient – no hassles in getting the latest news and articles of interest, including audio, image and video files, in the one place
RSS neatly avoids the email filter trap, overcomes privacy issues and helps boost traffic to your site. It also naturally elevates search engine rankings based on the prevalence of new and updated content.
RSS in the marketing mix
RSS can be used in many forms of online marketing including:
- Online publishing
- Media releases
- Media monitoring
- Promotions/Lead generation
- Advertising
- Internal and team communications
- Search engine optimisation
- E-commerce
Really Simple Syndication for marketers
HotHouse supports Silverpop’s RSSDirect™ solution. It’s a revolutionary new product from Silverpop, combining RSS with the attributes you need to cultivate online business relationships, drive direct response and increase ROI. It’s:
- 100 percent deliverable
- Spam-proof
- Phish-proof
- Targetable
- Trackable
- Measurable
Individualised RSS for Savvy Marketers
In contrast to traditional RSS, where everyone subscribes to the same feed and gets the same messages, Silverpop’s RSSDirect brings the world of email list segmentation and personalisation to RSS. This mean the solution is fully individualised - subscribers each get their own feeds, and you can target, test, personalise and report on individual recipient behaviour.
The RSSDirect solution works seamlessly alongside existing marketing programs, allowing you to easily mass-generate and populate millions of feeds at a time. Content creation and list manipulation for targeting and segmenting are easy, and powerful reporting and analytics provide information and insight you need.
