"After adding up what all of our
departments were spending on
email communications, we
determined that SilverPOP's
solution provided us a quick
return on our investment as
well as giving us greater visibility
into the success of our email
campaigns."
"Because their software is so quick
and easy for our staff to use we have
seen a dramatic efficiency
improvement over our previous
solution."
- Karyn Mullins, Director, Internet
and Business Solutions,
Internet Security Systems
Clients
Current SilverPOP clients include, Hewlett Packard, Apple, Toyota, HCF, General Electric, Cisco Systems and many others
Contact me
SilverPOP
SilverPOP's innovative and powerful permission-based email marketing software, Marketer, ensures relevant, timely and consistent email messaging.
Through SilverPOP HotHouse clients have four service options:
- work through third party agencies,
- let HotHouse provide full service, (Hands Off)
- "do-it-yourself" on our ASP platform or
- install SilverPOP software in your data center.
Marketer gives marketing and communications professionals sophisticated email marketing technology that provides increased control over campaign processes and seamless integration with existing systems and databases. High-impact, measurable, cost-effective and easy-to-use, Marketer stands out as the ideal solution for loyalty or acquisition campaigns, promotions, e-bills, surveys, newsletters, invitations, e-commerce, automated receipts, sales presentations, training videos, customer service messages and more.
E-marketing requires the coordination of multiple stakeholders, both inside and outside the company. Marketer allows for enterprise-wide coordination of customer communication campaigns and programs giving marketers the control they need over message frequency, relevancy and branding.
SilverPOP's software enables users to:
- Coordinate and Control Multiple Groups - Enable multiple groups to work together easily, while retaining content and branding control.
- Deliver high-impact, highly relevant messages - Customers receive timely, relevant messages that stand out from other e-mail.
- Understand Customer Interests - Analyse and profile recipient behavior. Extract important data to shape business decisions and marketing efforts.
- Avoid Expensive Resources - Nearly every technical task of sending campaigns is automated allowing marketers to focus on customers and content.
- Easy Implementation and Integration - Seamless integration of e-mail marketing into existing CRM systems and customer contact databases. Support for hosted and installed versions makes implementation painless.
Features include:
Message Composition
- HTML import
- Link customisation
- AOL optimisation
- Video, audio and image import
- Text only alternatives
- Bandwidth detection for video
- PowerPoint import
- Click through capabilities for video and audio
- Flash import
- Forward-to-a-friend
- File attachments
- Personalisation
- Hyperlink creation
- Scheduled and automated mailings
- Opt-out, opt-in and edit profile
- Global message settings
- Personalised hyperlinks
- Https support
- Spell Check
- Personalisation
Reporting and Measurement
- Real-time tracking metrics
- Detailed reporting data
- Behaviour Tracking
- Compare results across mailings
- Results based list creation
List Management
- List import
- List export
- List queries
- List merge
- Segmentation
- List Management Workflow
- List purge
- Opt-in management
- Opt-out management
- Custom Opt-in and edit profile forms
- List Summary Screen
- List Job Notification
Campaign Management
- Comprehensive tracking across campaign
- Support mailings to lists and queries
- Ability to edit mailings after campaign starts
- Opt-in and Opt-out control across campaigns
- Wide range of event triggers
System Features
- Existing software integration
- Organisation administration
- Bounce detection Global Content Distribution Network
- Full customer service and support
- Send Optimisation
