Careers

"Fast, good, cheap - pick three"* has become the mantra of the web. To stay ahead you need to innovate on the run - quickly, cost-effectively and with instant feedback. Take a look at what your customers are doing on the web, and then look carefully at your website and your digital strategy. Chances are you'll find a sizable disconnect. The web is changing incredibly quickly and people online have increasing appetites for all that's useful or that will improve their lives.

Once you've recognised you have a problem, what do you do about it? Do you renovate, or re-build? At HotHouse, our philosophy is to make continual small shifts rather than wholesale changes. We believe in the principles of thinking big, acting small and iterating quickly. Start with the simplest, least expensive solution, measure the effect, optimise and adjust as needed to maximise the results.

HotHouse offers a range of services that will help you take those small steps quickly.

Consumer engagement

Consumer engagement from our perspective is made up of four components:

Insights - Who are your customers? What do they know/feel about your product/service? Where are they online and what are they doing online?

Engagement - What's needed to truly engage with them - and how will you measure it?

Customer Experience - Information architecture, usability and user experience strategy

Analysis and Optimisation - What analytic techniques will work best in each case? What will you do with the information? What is your ROI?

Our consumer engagement department dissects, predicts and recommends improvements to our sites and our creative, guiding and continually improving your channel strategies. We can take your customers from awareness and interest to looking/shopping and on to buying and an ongoing relationship.

Engagement is driven by websites that are easy-to-use, relevant, useful and rewarding for your customers. Meeting the needs and goals of the website users is at the heart of all that we do. We apply our deep knowledge of online usability and use modelling techniques to design intuitive pages and site structures that help your customers engage with you quickly and simply.

Creative

Conversations between brands and people are at the heart of our creative process. We employ interactive designs, animation, graphics, video, site copy, blogs, podcasts - virtually any tool that will make your brand more accessible, compelling and engaging - to create:

Ideas and concepts that clearly show you what you can achieve

Interactive design that will draw customers to engage with your brand

Online advertising that gets your message across cleanly and clearly

Social design that will connect with customers wherever they are - whether it's Facebook, Twitter or any other social network

Copywriting and content that speaks in your distinctive voice to your distinct audience

Our creative team has developed creative that makes brands work for people for many of Australia's most successful companies - we're ready to add to your success.

Technology

We design and build what online consumers need to access, engage and interact with your brand online. HotHouse boasts an industry-leading multi-skilled team that deliver best practice end-to-end application development.

• Designing transactional, content management and e-commerce systems
• Integrating with CRM tools and databases
• Integrating legacy and bespoke systems with your web solution
• Implementing all technical aspects of online marketing strategy including websites, blogs, online advertising, social media and mobile

The development team position themselves to deliver pragmatic and effective solutions, driven by strong application design and code re-use strategies. This results in powerful and cost-effective platforms that are quick-to-market. Our adherence to process ensure quality deliverables and reduced maintenance costs.

The team specialise in Java, .NET (Microsoft Gold Partner), Open-Source PHP and Ruby on Rails, cutting-edge Flash/Flex scripting and PageCraft applications (XHTML, CSS, JS/AJAX).

Media

Channel strategy and media planning is where brand conversations come to life. We choose the best settings for your campaigns - regardless of platform - and build recommendations on strong analytic evidence. We plan and buy with the thought that "the best is yet to come" and optimise between mobile, search, sponsorships and networks fluidly and constantly. Our marketing services include SEO/SEM, online advertising, social marketing initiatives, mobile strategies and multi-channel customer relationship programs. We constantly test, measure and optimise each component of the mix to ensure the best rate of return and engagement. Our social media marketing solutions help you to engage in conversations with customers in a meaningful and manageable two-way dialogue. We take a holistic approach to social media networking - apps, tools, monitoring, measurement and, importantly, integration with other marketing channels.

Measurement & analytics

Although online technology enables you to gather huge amounts of information, how do you decide which bits are important, and most importantly, how will you act on that information? Right at the start of the process, we sit down with you to develop a strategic roadmap for your brand's journey online, based on functional steps that deliver measurable results in the form of return on investment (ROI). This learning guides everything we design, from user experience to technologies, to online analytics and iterative improvements.

Business support

You can't just set and forget your web projects - your brand needs to stay live and fresh 24/7. Our dedicated business support service ensures a continuous, reliable presence online. The platform support team provide proactive and reactive issue management, while our marketing support team ensures the website and online marketing activity is kept fresh and up to date. Just as importantly, it provides tracking, reporting, web analytics and meaningful insights to site performance.

* Peter Sheahan - Flip