Search engine optimisation is an outcome of the strategic web development process.

SEO should never be looked at in isolation from usability, content and search engine marketing.

Search Engine Optimisation

With search so central to the way people find what they're looking for on the internet – it’s essential to practice the basic tenets of search engine optimisation (SEO) and that they go hand in hand with good usability and design.

Sounds obvious, but too many companies simply fail the test. And just because you have a number-one position on the search engines doesn't mean you'll get qualified leads, and it doesn't mean you'll close the sale.

What’s really important to remember that you gain nothing from a site that ranks high on search engines but turns visitors off.

At HotHouse, we never forget that behind every keyword search there is a person. Indeed the first step to SEO is building a user-focused site.

Our search engine optimisation techniques include:

• Using appropriate language and terms on your site
• Writing content without overdoing keyword usage
• Creating compelling page titles
• Devising linking strategies
• Abiding by SE guidelines

For help optimising your site for your users and search engines contact us.