• Understanding the expectations of key target segments
• Integrated brand attributes with intuitive navigation
• Always test, measure, and evolve

Usability

At HotHouse usability goes hand in hand with findability.

Exceptional online experiences begin with the customer process. It is simply not good enough to build a site and hope that users will find it helpful and enjoyable. Good usability means that websites are clearly easy to use but they are also easy to find.

Usability means that prominent, focused keywords help encourage visitors to take a desired action and continue navigating your site.

The savvy marketer knows that a strategic customer insight research program must precede any web development work undertaken by information architects, engineers, and creative designers. Three key precepts guide the quest for good usability:

1. Understanding the expectations of key target segments
2. Integrated brand attributes with intuitive navigation
3. Always test, measure, and evolve

And, it's not always about the customer's mind. It's also about testing the emotional response to site experience. Not only do we utilise traditional usability research techniques, but we also use methodologies such as blueprinting and eye-ball tracking.