• Great design
• Great experience
• Great web sites

Web Development

At HotHouse, the web development process starts with a question. What makes a Web site successful? Sure, it is important to have a great design. But it is even more important to provide a great experience that makes your customer's life a little easier. In order to build this experience, we put your customers at the centre of your online offering while, at the same time, making it easy for them to accomplish what you want them to do.

Web development for us is getting inside the head of your customers and that means creating "personas" to represent your targeted customer segments. We even give each persona a name, such as Bob. We constantly ask ourselves, "What would Bob want to do at a particular site?" Of course it is much more complex than this, but personas really help us stay focused on what is important... your customer.

It is critical that every web development project has defined business objectives and a measurable Return on Investment (ROI). In order to get momentum within your company, we typically create a phased development schedule.

Great web sites are designed at the intersection of what customers are trying to accomplish, what you want them to do and your overall brand message. Based on understanding and analysing these three factors, the right technologies can be selected and implemented.

Since your business is constantly changing and evolving, your Web site should too. We believe web development is an ongoing, iterative process that should be constantly changing based on new information about your customers, marketplace or product offerings. Once we have a thorough understanding of these elements, the information architecture falls into place.